Criterion had already implemented their Sales Cloud and was now ready for the Service Cloud. Criterion wants their customer to have a smooth transaction for every order placed. Stratiform, with a combination of Service Cloud, SMS Magic, and Omni Channel, has implemented a solution that allows Criterion’s customer service team to never miss a beat. All clients are directed to the Omni Channel allowing for a single point for all interactions.
Integration between Criterion’s backend system and Salesforce is of the highest importance for their team to work seamlessly. To prevent any slowing of the quoting or ordering process data from either system is reflected in real time in both systems.