Transform your business with tailored CRM and Marketing consulting services.
Transform your business with tailored CRM and Marketing consulting services.
Nestled in Melbourne's Eastern Suburbs, Stratiform Consulting is a boutique firm dedicated to transforming how businesses connect with their customers. As a leading CRM consultant in Melbourne, we specialise in CRM solutions and marketing strategy, providing the clarity, structure, and insight necessary to turn customer relationships into your most valuable asset.
In a world of complex technology and fleeting trends, we believe in a foundational approach. We help businesses build layered, robust, and enduring customer frameworks. Our tailored strategies ensure your marketing automation efforts and CRM investments deliver measurable, sustainable growth.
Our Leadership
Guiding our vision is our CEO, Mark Wheeler. With over 35 years of deep immersion in Sales, Marketing, Management, and CRM, Mark brings a wealth of practical wisdom and strategic foresight to every engagement. His career-long passion lies in simplifying complexity and empowering teams with the tools and processes that genuinely drive revenue and strengthen customer loyalty.
Under Mark's leadership, our team combines this decades-spanning expertise with a boutique’s personalised attention. As your dedicated partners, we focus on the Australian business community while being equipped to tackle modern challenges with a global perspective.
Why Partner With Us?
Boutique & Bespoke: You work directly with seasoned experts, not junior consultants. We are small enough to care deeply about your success but sophisticated enough to solve complex problems, including CRM implementations, integrations and development.
Strategy & Execution: We bridge the gap between high-level strategy and practical, day-to-day implementation, making us a top choice among marketing automation consultants in Melbourne.
Non-Profit – Veteran Family Advocacy
“Stratiform built us an industry-leading Salesforce platform... empowering our team to make faster, smarter decisions every day.”
Melbourne Legacy’s mission to support veterans' families was being hampered by a Salesforce implementation that had lost alignment with their complex, compassionate workflows. Brought in at the midway point, Stratiform was tasked with a critical rescue mission: to realign the existing partner with the business objectives and steer the project toward success, ensuring the platform would ultimately serve their unique operational needs.
After a strategic transition from the initial implementation partner, Stratiform engaged in a long-term consulting partnership. This allowed us to deeply embed within Melbourne Legacy’s operations, moving beyond a simple fix to a true collaboration. We focused on understanding their nuanced processes, building trust, and co-creating a Salesforce org that was not just functional but perfectly tailored—an ecosystem renowned for its accuracy, intuitive ease of use, and inherent flexibility to adapt as the charity’s focus evolves.
The success of the platform is defined by its daily use and the trust the team places in it. Melbourne Legacy maintains an exceptional 91% user engagement score, a composite metric tracking active adoption, data quality, and system reliance.
